"We are very encouraged by the growth potential we're seeing in the Chinese market," said Wim Roelandts, president and CEO of Xilinx. "As our traditional customers in the telecom and networking industries continue to see healthy growth in the China market, the Chinese consumer's need for more advanced consumer electronics and a growing worldwide demand for Chinese electronic goods are fuelling a strong requisite for PLDs. To fulfill existing and non-traditional applications requirements for PLDs, and to better service our existing and potential customers, Xilinx has opened a second office in Shenzhen, a manufacturing hub for telecom equipment and electronic goods."

As a leading area for China's high-tech industry with countless consumer electronic manufacturers and the headquarters of two of China's largest telecom equipment providers: Huawei and ZTE, Shenzhen is important to Xilinx.

Two local Chinese offices

The Shenzhen office, Xilinx's second in China after the opening in Shanghai, will enhance its service, technical support and localization capabilities to further shorten its customers' design cycles for new products. Allocating resources for support of its strategic customers and distribution partners with R&D facilities in Shenzhen is a key part of Xilinx strategy in China.

Xilinx advanced programmable logic devices (PLDs) are used in highly specialized telecom and networking equipment, and high-tech consumer electronics. Telecom equipment providers account for more than 50 percent of Xilinx's business in China where telecom carriers are projected to spend around US$20 billion dollars per year on telecom infrastructure development over the next three years (2). The high-tech consumer electronics industry also represents a new growth area for Xilinx. China's factory output of PCs, mobile phones, DVD players, digital televisions, digital games and gaming equipment will hit US$54 billion in 2002 and top US$156 billion by 2006 (3).

"The opening of Xilinx Shenzhen office is an important step for us in our commitment to China. Xilinx is pushing for advanced technology, faster performance and lower cost. Our leadership in these areas results in greater opportunities for us," said David Loftus, managing director of Xilinx Asia Pacific. "With the tremendous growth in new PLD applications, increase in indigenous Chinese startups, migration of multinational R&D facilities to China, as well as steady revenue from our traditional customers, China is our most important emerging market."

After entering China in the early 1990's, Xilinx expanded rapidly to become a major provider in the Chinese PLD market. New Xilinx products, such as the CoolRunner-II series, a true digital CPLD; Virtex-II Pro FPGAs, with multi-gigabit transceivers and PowerPC; and the Spartan-IIE family, the market's low cost FPGA solution; set Xilinx apart from the competition.

Xilinx is the fifth largest ASIC/PLD company worldwide with US$1.02 billion in revenues during FY2002. According to Dataquest, it is the single largest player in the PLD market, commanding 50 percent of the industry's market share.

• Contact Xilinx Shenzhen:
• Xilinx Shenzhen
• Room 4116, 41/F
• Di Wang Commercial Centre
• 5002 Shen Nan Dong Road
• Shenzhen 518008
• P. R. China
• Tel: (86 755) 2588-2622
• Fax: (86 755) 2583-0986
• Email: ask-china@xilinx.com

About Xilinx

Xilinx, Inc. is the worldwide leader of programmable logic solutions. Additional information about Xilinx is available at www.xilinx.com.

     (1) According to semiconductor research firm, iSuppli Corporation
         -- www.isuppli.com.
     (2) According to research firm Information Gatekeepers Group
         -- www.igigroup.com.
     (3) iSuppli report "The China Dream Meets Reality: EMS and ODM in China."

                     Make Your Opinion Count - Click Here